Much ado about nothing (gaming edition)

Before any gaming expo there are alot of rumors that plague the internet and many blogs, websites, and thoughts are filled with speculaiton about these rumors or even starting rumors of their own. The latest of these rumor hyped articles is off of Crunch gear wondering about a xbox 360 team members tweet. I must say that this is one of the more valid options for information rather than focusing on the mass media press announcements. The information comes from the source but not directly hyping the product to a whole mass of people. In the tweet the team member says, "getting an earful cause Xbox 360 broke… What can I say, I still prefer it as a console. Just wait. Even better stuff is coming soon!" This is by far one of the few statements that can be taken as something to actually listen to. Just because a CEO of a company or the owner of a company says a huge annoucement is coming doesn't mean that the announcement is going to be big news. An executive of a company will always think what they have in store for the future is huge because they are one of the first to know and more than likely were one of the people involved in starting the idea. Information from a lower level employee however, is more important because they are the ones that are actually working on the product and probably know a little more about what the final product is going to be and how buggy it was, so on and so forth. Looking back at past news one announcement that stuck out was the Gears of War 2 announcment at GDC. Cliffy B did a great job at gaining attention for this because he (as far as I can tell) created a name on xbox live that looked like his but with slight differences so that he deceived a few, and intrigued many. This use of a forshadowing that is not direct and can create conversation was genious because it created hype that could be proven not to be fact because of the informant. At the same time however, do little tidbits like this really matter in the long run? Why is it that as a community we feel the need to know what is going to be announced before it is announced? The fact of the matter is there are some things we know are coming such as a new console but the release date is unknown. Just because we want something to be true many gamers and game reporters search for any possible statement that could lead to that conclusion. When Microsoft says that they have a big announcement planned for E3, or any expo, sites fill up with rumors of what this could be. Frankly the ideas that come out in these articles are, if anything, an insight into what the gaming community wants to be announced rather than what is most likely to be announced. Through these articles we can find what people want the most and until the actual announcement comes to be, it is simply a matter of who can be the most deceptive and innovative to create the most buzz about a product or idea that  may or may not come to be true. I say all of this ironically because the hype has gained my attention and I am writing about the hype as well. Regardless of rumor, true, or fact we will all have to wait until June to find out what truth's the companies are willing to announce.